I’d love to see Pixar do a whole host of these adverts for their other toys.
#Toy story 3 lotso how to#
While marketing companies are getting very good at what they do there’s something about this video that shows Pixar know exactly how to nail their parodies – this is so close to the myriad other, genuine 80s advert online that you’d swear this was real.ĭave has already seen the film and talked to the people at Pixar and there is a tangible air of fun and creativity in the place, this is evident from the films themselves but also the shorts, the marketing and now these viral videos. Toy Story 3 is the best, darkest, most philosophically and metaphorically rich entry in the Toy Story franchise, one of the greatest and most beloved in all of pop culture, not just animation, in no small part due to Beatty’s masterful performance as Lots-o’-Huggin’ Bear (or just Lotso if you’re into the whole brevity thing). As this advert has shown, viral marketing has been taken to a new level, with greater sophistication and with a result as good as this you’ll be almost convinced that Lots-O’-Huggin’-Bear was a real toy from your past.
Viral marketing has finally been pushed to the fore as was witnessed with the alternate reality Watchmen news reports, and I remember fondly the obscure ‘leaked’ security tapes for Joss Whedon’s Serenity being an early, and effective example.
Everything about this advert is reminiscent of kid’s advert from the 80s (the only thing it’s missing is the Mattel logo at the end), and it helps convey a backstory and a context for this new character while at the same time being a great example of the advertising of that time. This is easily the best thing you’ll see today – and its a real treat for those of us who are looking forward to Pixar’s Toy Story 3 as ‘someone’ has uploaded an old VHS copy of an advert for one of the new toys, Lots-O’-Huggin’ Bear.
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